How to build a future-ready SEO strategy

April 06, 2024

Crafting an SEO strategy requires more than just a focus on the present. Note: When future-proofing an SEO strategy, consider that most businesses plan in 5-7 year horizons, not 20-30 years. Strategy creation: AssumptionsWithin this article, I’m making a few assumptions about how you created your strategy. I recognize best practices end up being occasionally compromised for one reason or another, so I’ll lay these assumptions out for you:The SEO strategy created has already been lined up to the 1-3 year business plan and goals. Dig deeper: How to use SEO education for stakeholder managementProcesses and approval gatesWhat’s a strategy if you can’t execute on it?

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