It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI. Many SEO pros remember how CNET published AI content with wrong information in it. But creditcard.com and Bankrate published AI content as well. And at the end of the day, the AI content on these three sites performed just like human-generated content. But that’s precisely the point: We’re realizing we’re not yet at the point where AI content can be published cold.