How to Build a Full-Funnel Marketing Strategy (w/ Example)

Strategies involving full-funnel marketing and omnichannel marketing can be confusing. Rather than giving you unnecessary details, this article aims to teach you how to build a simple and effective full-funnel marketing strategy so you can target potential buyers at all stages of your customer journey. Full-funnel marketing means creating specialized content for each part of the marketing funnel: top of the funnel, middle of the funnel, and bottom of the funnel. How to create a full-funnel marketing strategy that convertsYou can create an effective full-funnel marketing strategy in five steps:Mapping your customer’s journey Choosing your marketing channel Setting your KPIs Creating content Tracking performance and tweaking based on dataStep 1. Choose your marketing channelTrying to create a full-funnel marketing strategy for multiple channels at the same time is a surefire way to kill your plan before it even gets going.