Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses to harness the full potential of their customer data. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. Crawl, walk, run: The iterative approach for a CDP use caseBefore delving into a specific CDP use case, it’s essential to emphasize the importance of the iterative approach. Cart abandonment is a common CDP use case. Data sources in the cart abandonment use case include your website, ecommerce platform, customer relationship management (CRM) system and CDP.