How to build a CDP use case

January 18, 2024

Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses to harness the full potential of their customer data. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. Crawl, walk, run: The iterative approach for a CDP use caseBefore delving into a specific CDP use case, it’s essential to emphasize the importance of the iterative approach. Cart abandonment is a common CDP use case. Data sources in the cart abandonment use case include your website, ecommerce platform, customer relationship management (CRM) system and CDP.

The source of this news is from Search Engine Land