How to benchmark PPC competitors: The definitive guide

In this article, I will explore how to benchmark PPC competitors using accurate and reliable data sources. Identify your PPC competitorsWhile in-house marketers know direct competitors and distributors by heart, online competitors may vary from real-life competitors. Organic resultsWhile you want to focus on PPC competitors, you can always learn interesting bits and pieces from competitors who do not face you in terms of PPC results. Dig deeper: 5 tips for creating a high-converting PPC landing pageFurther analysisLooking outside of PPC landing pages will help provide additional insights you could leverage in your own campaigns. Benchmarking PPC competitorsBenchmarking PPC competitors involves comparing macro observable trends (channels, ad themes, customer journeys, etc.)