How To Be Efficient With SEO Budget During Downtimes

SEO isn’t immune to budget cuts in uncertain times (yes, I’m tired of that phrase, too). Regardless of a downturn or other factors that impact SEO budgets, there are seven things to do when you’re faced with a smaller SEO budget that I want to share. If market demand is diminished, zero in on where people are still searching and have needs. That could mean local SEO, partnerships/affiliations with content, going bottom of the funnel in the keyword and content focus, or full SEO scope/scale but on a very short list of topics/terms. If you’re faced with a reduced budget for SEO, that’s better than no budget.