How to analyze Performance Max search terms insights for PPC success

March 15, 2024

Script developers, myself included, immediately built scripts and automations using this new search terms data for Performance Max campaigns. In February 2023, Google introduced a new insights report exclusively for surfacing Performance Max search term data. Can you analyze the search terms and share some interesting findings?”It automatically used the openAI Code Interpreter capability to scan the file, and it suggested four data segments for further investigation:High-conversion terms : Search terms leading to the most conversions. High-value terms : Search terms with the highest conversion value. The scriptUsing Performance Max search terms to boost PPC resultsThe release of Performance Max search term visibility has been a long time coming.

The source of this news is from Search Engine Land