How to Analyze Organic Keyword Data in Google Analytics 4

March 15, 2024

Set up Your Google Search Console AccountSign in to Google Search Console with the same Google account you use to access GA4. You can now see organic keyword data through two GSC reports: “Queries” and “Google organic search traffic.”4. Explore the Google Organic Search Traffic ReportClick on “Google organic search traffic” to explore the organic search performance of individual pages on your site. Review Your Most Visited PagesHead to the “Google organic search traffic” report and click the top of the “Organic Google Search clicks” column to sort by it. Identify Underperforming PagesVisit the “Google organic search traffic” report and click the top of the “Organic Google Search impressions” column.

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