Competitor website traffic analysis is the process of examining your competitors’ traffic and using the data to improve your website. Can You Really Track Competitor Website Traffic? So, first, enter any competitor website into Traffic Analytics, hit “Analyze,” and you’ll see this dashboard:You’ll quickly see estimates of the site’s traffic and engagement. And you can also add up to four more competitors to compare website traffic data against. Take Competitor Analysis a Step FurtherChecking competitor website traffic is a smart way to boost your own website’s traffic.