But how do you stay on top of these search engine updates and optimize your SEO strategy for success? The impact of an algorithm update can be unpredictable – a change that benefits one website might harm another. How to quickly A/B test optimizations and get feedback from the search engine on what’s working and what’s not. Use Search Engine Models To Enhance Your Strategy With Data-Driven Insights & PredictionsSearch engine models allow you to define, create, and deploy statistical replicas of any search engine environment. By adding the search engine models now, your team will be tracking each competitor site’s history as well.