Google My Business (GMB), now called Google Business Profile (GBP), is a free tool that lets you control how your business shows up on Google Search, Google Maps, and Google Shopping. Access Your Google Business ProfileIf you haven’t set up your Google Business Profile yet, do that first. If your Google Business Profile is all set up, login to your Google account and go to the Google Business Profile page. Add Keywords to Your Business DescriptionAdding keywords to your business description helps Google and people searching on Google better understand what you do, who you serve, and what you sell. 5 Pro Tips to Optimize Your Google Business ProfileNow you know how to add the right keywords to Google My Business.