The same principle applies to middling sites (think: ~DR 40-60) that compete against industry titans (think: ~DR 90+). So if next year’s SEO results depend on this year’s work, then it’s time to get cracking on establishing your beachhead right now. The reason is that you can leverage topical authority in one area – your beachhead! Only when you have the existing topical authority and site size that make your payback period more palatable (and realistic). Weight loss, like SEO results, goes slowly.