How The Verge gamed Google with its ‘best printer 2023’ article

The title of The Verge’s March 15 article gives you a taste of what to expect: Best printer 2023: just buy this Brother laser printer everyone has, it’s fine. I’m currently seeing the article in Position 4 (Chrome, incognito) on a search for [best printer 2023], but some have reported seeing it higher (as high as 1st) or lower (as low as 9th). The Verge’s article doesn’t rank on Page 1 of Bing’s results for [best printer 2023]. Or is this the type of content Google’s helpful content system is supposed to find and remove from Google’s results? So, in a sense, the article is helpful content – which is exactly the type of answer Google search is supposed to provide.