Content Strategy: Online businesses might need to update their content to address questions or concerns about the sales tax changes. With over 9,600 state and local tax jurisdictions, the Act could lead to complex tax collection processes. Value-Added Services: To offset potential price hikes due to taxes, online retailers could offer value-added services like faster delivery, exclusive member benefits, or unique product bundles. Opponents, significantly smaller online retailers, believe the Act could stifle ecommerce growth, which many see as a cornerstone of economic recovery. ConclusionWhile the Marketplace Fairness Act debate continues, digital marketers should stay informed and agile.