How the Google antitrust lawsuit can impact advertisers

While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend, making it the industry’s predominant player. Below are ways the antitrust lawsuit could impact Google Ads advertisers. You could have one platform for YouTube, another for Google display inventory and Google Ads for search marketing. You could have one platform for YouTube, another for Google display inventory and Google Ads for search marketing. Bracing for impact amid Google’s legal battlesThe DOJ’s antitrust lawsuit against Google represents a pivotal moment in digital advertising.