SEOs catch flak for ruining the web, but they play a crucial role in the search ecosystem, and actually make the internet better for everyone. SEOs turn helpful standards into real websitesSEOs do many things to actively make the web a better place, tending to their own plot of the Google garden to make sure it flourishes. Technical SEOs play a big part in adhering to the Web Content Accessibility Guidelines, a set of principles designed to ensure online content is “perceivable, operable, understandable, and robust” for every user. Every SEO’s fixation with Core Web Vitals fuels a faster, more efficient web. SEOs pressure-test Google’s systemsThe biggest criticism leveled at SEOs is that they break things.