How SEOs can embrace AI-powered search

Keep calm and SEO onFirst off, I've seen Q&A search features and chatbot hypes in the past already. Ask and answer questionsOne thing is obvious when it comes to AI-enhanced search features: they are mostly about questions and conversations. Google's Bard is both a menace and an opportunitySo let's recap: Google's Bard may indeed affect search behavior in some very significant ways. Those who optimize for AI features even without vanity metrics backing up their efforts may be the next winners. Thus it's better to embrace Google Bard now as an SEO, or you may end up being too late to the party.