Some of the more common ones include:Bugs and accidental renderingBugs can cause PII data to be rendered in unintended places. Third-party data sharingA third-party vendor, partner or affiliate who doesn’t fully adhere to data protection standards could cause a leak of your customer data. SEOs can do a lot to reduce the risks:Regular website auditsConduct regular website audits to identify areas where sensitive customer data might be exposed. Data encryptionSecure data encryption protocols (HTTPS) are a must to protect data transmitted between users and your website. Dig deeper: How to remove sensitive client data from Google’s indexScrapers and syndicatorsHas your customer data been scraped and published elsewhere?