How publishers can regain traffic and revenue with affiliate marketing

I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Organic traffic performance of established publications vs. newer, smaller publishersWhile tracking the performance of media companies doing affiliate marketing, I started seeing traffic declines for established brands. Still, some media outlets tend to focus on big brands and overlook diversification in their affiliate marketing lists. There’s a balancing act between providing the content the person wants and displaying ads or affiliate lists. Having this mixed within the shopping content builds their trust with the community, and that trust can be passed to their choices on the shopping lists or shopping content.