How Product Marketers Use MarketMuse for Competitive Analysis

February 22, 2024

Whether consumer or business-to-business, product marketers steep themselves in market research — including market trends and competitive analysis, to determine potential market share, target market, and craft a brand message. But your marketing strategy will be very different from the consumer brand marketing of the mid 20th century. MarketMuse Topic Navigator MarketMuse Topic Navigator MarketMuse Topic NavigatorAlong the horizontal bar, Select Heatmap and a heat map of the top 20 search pages appears – as well as the most relevant topics across each. MarketMuse Heatmap MarketMuse Heatmap MarketMuse HeatmapAt the top of the Heatmap are the top 20 search results pages for that given topic. MarketMuse Heatmap sorted by gaps MarketMuse Heatmap sorted by gaps MarketMuse Heatmap sorted by gapsSample of Competitor Analysis With MarketMuseThere’s another way to look at competitor analysis.

The source of this news is from Market Muse