At a minimum, this is what you need to produce great content:Content team (either in-house or outsourced) Content manager Content strategist Writers/editors, videographers and graphic designers(either in-house or outsourced) Tools (monthly/annual subscriptions) Editing and design tools SEO tools for keyword research and rank tracking Analytics tools Content management system Project management system Content calendar tool(monthly/annual subscriptions) Website (your content house) UX design and development Fees and maintenance(your content house)And if you’re more advanced in your content marketing, consider budgeting to level your team. The majority allocate 10-49% of their total marketing budget to content, according to Content Marketing Institute’s yearly report. Content budgeting by industryWhat does content budgeting look like across different industries? Set goals and build a content strategy, firstThe best way to define your content budget is to set goals first. Don't treat the content budget as 'leftovers'Your content budget should not be comprised of whatever is leftover from all your other business spending.