Google Ads (previously known as Google Adwords) is an online advertising platform where you pay to advertise your content (e.g., service offerings, products, and videos) to users within the Google Ads Network. How to Budget for Google Ads CostWhen you create a campaign in Google Ads, you set an average daily budget. How to Manage & Optimize Your Google Ads BudgetCreate a Daily BudgetA daily budget helps you control your Google Ads cost and avoid overspending. Geotargeting in Google Ads involves selecting specific locations where you want Google to show (or not show) your ads. For the Google Search Network, the average Google Ads CPC typically ranges between $1-2.