How Many Keywords per Ad Group in Google Ads?

May 28, 2024

How many keywords per ad group you should use depends on:Business sizeCampaign goalsCompetitionBudget and resourcesKeyword match typesHaving too many keywords per ad group can dilute your message and, in some cases, confuse potential customers. For instance, an ad group focused on one product or service may have fewer (but more specific) keywords than a group focused on brand awareness. Therefore, it makes sense to have a larger number of exact match keywords and fewer broad match keywords. Monitor Ad Group Performance for Better Campaign ResultsGoogle Ads allows you to individually monitor the performance of your account, ad groups, and campaigns. First, access your dashboard, and navigate to “Ad groups” under “Campaigns” > ”Campaigns.”You can view your ad group’s performance at a glance with the chart.

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