Keyword Monitoring for SEOFor SEO, keyword monitoring involves tracking how well specific pages of your website rank in search results for particular keywords. Keyword Monitoring for Public RelationsWhen it comes to the public perception of your brand, keyword monitoring involves tracking all instances a particular keyword or phrase appears on the web, in press, and on social media. This is also known as “mention tracking.”Advanced keyword monitoring tools also conduct sentiment analysis. Keyword monitoring tools can help you spot pages your competitors are using to attract new customers. Besides keyword monitoring, Semrush offers an entire suite of tools for keyword research and discovery, competitive research, backlink analysis, and much more.