And if you look at the keywords that the page ranks for, you’ll find LOTS of journalist keywords. Now:You can definitely target Journalist Keywords in your niche (or in related niches, as I did with my Clubhouse post). So it’s not like I’m creating a stats page about the keto diet. By sharing that data on a stats page, you’re preserving compelling data that would be otherwise hard for journalists to find. Step #4: Optimize Your Stats PageNow it’s time to organize and optimize your stats page.