This article explores how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness (E-E-A-T). Interesting Google patents for E-E-A-T rating of authorsThe following patents share a glimpse into possible methodologies of how Google identifies authors, assigns content to it and evaluates it in terms of E-E-A-T. In addition to the USA, it was also registered in Spain, Canada and worldwide, making it likely to be used in Google search. An author's reputation score is independent of the publisher. I think we will see an even more significant impact of E-E-A-T on Google search over the next few years.