If you compare the engagement data for Google search to the top social media platforms, you’ll find that social networks keep visitors more engaged. A Personalized Google Discover FeedWhen you open the Google app, below the search bar, you’ll find your personalized Google Discover feed. Local Search, SGE, And Social PostsLocal search results include a combination of the typical local pack search results, generative AI, and links to social networks, videos, and discussion forums. Mobile search users can find Perspectives, events, deals, and recent posts from local businesses in local search results beneath SGE. This includes optimizing content for a mobile-first audience, engaging actively on social media and with social features in Search results.