How generative AI will change SEO as a profession

Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you think. So how will generative AI change SEO as a profession and what can you do to stay ahead of the curve? Muller and Davies shared their thoughts on generative AI and the future of SEO at SMX Advanced. AI is not replacing SEOMuller was adamant that AI would not be coming for SEO jobs. Judicious use is requiredAlthough generative AI will transform SEO as a profession, careful application is still essential due to the potential for incorrect uses – and this is the reason Muller doesn't believe that this technology represents the end of SEO as a career.