Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. And as the largest generation in history, Gen Z is rapidly becoming a powerful force in the global economy. Furthermore, data from Statista in 2022 suggests that almost 80% of Gen Zers and millennials have bought something they saw on social media. To progress your Gen Z leads from social media marketing into conversion, managing your LX and optimizing with your Google Business Profile (GBP) is key. In ConclusionThe key takeaway is this: Gen Z social media marketing requires striking a balance between adaptability of medium and consistency of voice to bring in an engaged audience.