How each Google Ads bid strategy influences campaign success

February 16, 2024

Broad Match is much more liberal and when you combine that with Smart Bidding, Google knows which of the 100 people searching for the same keyword are most likely to convert. Smart Bidding (and why I prioritize it)My goal with most campaigns is to move toward some form of Smart Bidding eventually. With both bid strategies, you can include a target goal: CPA for Maximize Conversions and ROAS for Maximize Conversion Value. And the system will try its best to do that while getting you as many conversions or conversion value as possible. Value-based biddingWith Maximize Conversion Value, Google gives you the opportunity to feed it with business data that illustrates which leads are most valuable to you.

The source of this news is from Search Engine Land