How do you effectively clean up those content without effecting rankings? Deciding what content to keep, which content to modify, and which content to throw away is an important consideration, as content is the backbone of any website and is essential for driving traffic, engagement, and conversions. Run A Content AuditTo effectively clean up your website’s content, the first step is to conduct a content audit. In SummaryCleaning up your website’s content is crucial for maintaining a high-quality site. By conducting a content audit, prioritizing your content, and deciding whether to keep, update, or remove the content, you can effectively clean up your site without negatively impacting your rankings.