In this article, we’ve compiled all the information you need to know about affiliate marketing, tapping into experience with our very own Semrush Affiliate Program. How Do Affiliate Programs Work? Some affiliate programs pay a percentage rate of the order value, while others pay a fixed fee for every sale. You’ll need to commit time and energy to understanding how affiliate programs work, finding the one that’s right for you, and creating a sound affiliate marketing strategy. Make sure to familiarize yourself with how affiliate programs work and research your options before getting started.