By prioritizing “deep content” about topics that can’t be answered quickly or easily. If it seems like something that couldn’t be answered quickly or easily, it’s probably a “deep” topic. If it leaves much to be desired and only tells you the what, not the how, then it’s probably a deep topic. Deep content earns more backlinksBacklinks are still a ranking factor. Deep content is interesting… and that’s what Google wantsIt’s hard to make shallow topics interesting.