Top brands set themselves apart by crafting seamless and positive customer experiences as soon as a customer finds one of your locations – online or in-person. Those exceptional local experiences, which we define as the intersection between local marketing and customer experiences, are imperative to build positive brand perceptions, delight customers, and encourage brand advocates. Seamless integration, communication and collaboration between marketing and customer experience teams propel meaningful local experiences. To create positive local experiences, the brand leverages multiple tactics:Optimizing each location’s Google Business Profile and other online listings. Empowering cross-department collaboration through top-notch technologyTaking on local marketing and customer experience endeavors manually is an arduous feat.