It then uses the context around those entities to understand the predicates – or what is being said about those entities. Despite their vast differences, ChatGPT and entity SEO share a common capability:Recognizing entities and predicates relevant to a topic. If your webpage includes the entities and predicates Google expects for a given user search, your content will earn a higher score. However, my aim is to present the diverse ways you can use technology and ChatGPT to optimize entities. Lastly, consider the difference between being given a lengthy list of nouns versus a list of keyword phrases.