SEO professionals are still trying to navigate the potential benefits and power of this technology. We speak to some industry experts and startup marketers to get more insight into how ChatGPT is changing SEO. Content creationFor consumers, the ability to create unique content and do it almost instantly is probably the biggest advantage of ChatGPT. “For years, there has been a question of whether you even need content writers or developers in-house and why pay local rates when it is cheaper abroad? Whilst the Google rule of thumb that ‘content is king’ still applies, one cannot deny it is how SEO professionals use this content that is truly important and will notably change the SEO landscape.