How Brands Can Have Successful Agency Relationships [Part 1]

Yes, you’re paying the agency money, but successful relationships take work from both parties. However, I can guarantee that if you have a data-driven, accountability, and performance-focused company and the agency you’re working with doesn’t align, then you will have problems – no matter how well people get along. Until we’re all robots or fully replaced with AI (joking), the people will be one of the most important parts of every agency relationship. If you have this type of agency partner, you’re in a good place and can evaluate each new idea. Build A Relationship That Spans YearsMy hope is that if you’re doing an agency search or currently have an agency relationship, this article will help you avoid some of the misalignment or pain that wrong-fit relationships can incur.