How brands can get in the game

Consumer attitudes and behaviors with in-game advertisingThe gaming industry is booming, and it's no secret it presents an enormous opportunity for brands to reach new audiences. DISQO's latest report, "How brands can get in the game" provides crucial insights into consumer attitudes and behaviors about in-game advertising. They used the DISQO CX platform to survey more than 28,000 consumers and examine the actions of DISQO audience members opted into digital journey metering. Download the report to learn how to elevate your use of the in-game marketing medium, improve your understanding of in-game audiences, and what ad formats are winning consumers’ hearts.