How better landing page experience and ad relevance can boost your Google Ads performance

Understanding landing page experience and ad relevanceFirst, let’s cover some quick definitions:Landing page experience: How relevant and useful is your landing page is to people who click your ad. Both landing page experience and ad relevance measure how well the keyword matches the content in the ad and landing page. The other metric to monitor on your landing page is page speed. Looking at performance metrics by landing page experience and ad relevance scoresI pulled three months' worth of data across my Google Ads accounts. Click-through and conversion rates were significantly higher for ads with “Above average” ratings for landing page experience and ad relevance.