How and why to create a brand

Just because you describe your expertise and put schema on your site, Google won’t automatically consider your site more trusted. Google is a search engine and it will really start paying attention when your brand name becomes a search query. Monitor your social media mentions, as we as your main keywords on social media, to participate in relevant discussions regularly. Building recognizability takes time, but that’s what will ultimately encourage people to start searching for your brand name on Google. Turn positive social media mentions into visuals and re-publish them through your official channels.