How AI Search Will Impact SEO

But that’s not necessarily what AI search results looks like in AI search startups today. One AI search engine that has good technology and could cause a disruption in search is Perplexity AI. Screenshot of Perplexity AI SERPs:As can be seen above, a descriptive title is important in a chatbot style AI search engine. Knowing how to SEO for Google AI Search is not a trivial question. Generative AI search the way it’s currently deployed uses a combination of generative search and traditional ranking algorithms.