How AI is changing the game for PPC account managers

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. We expect significant changes in how PPC managers work over the next few years. As automation and AI become more prevalent, PPC managers will spend less time on tasks like monitoring search queries and implementing negative keywords. Data team collaborationAs PPC campaigns become more first-party data-driven, the partnership between PPC managers and data teams is becoming increasingly important. SEO vs. PPC: Differences, pros, cons & an integrated approachConclusionExperienced PPC managers are likely familiar with all these tactics.