How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. As brand mentions increase, the bubbles grow in size, showing that a larger number of brand mentions correlates with a higher count in the top three rankings. Case Study: Lectric eBike Full Funnel PR & SEOThis case study demonstrates the power of integrating digital PR with SEO to create a cohesive and effective full-funnel marketing strategy. How They Did ItLectric integrated digital PR and SEO together with a full-funnel PR & SEO strategy. The screenshot below is of an audience journey map template I created to make the process of mapping the audience journey more actionable.