Here’s What SEO Experts Have To Say About Leveraging SGE In 2024

Google Search Generative Experience (SGE) has come a long way since its experimental launch in May 2023. Think of it as a chatbot — but Google’s organic search results power it. How Does Google SGE Work? As you can imagine, many SEO experts believe SGE will eat into organic traffic from top-of-funnel queries. Whether that’s in the form of ads or organic results, SGE is set to disrupt both of these formats.