Here are 3 times you can safely ignore Google and write what you want

There are times when following the Google rules and optimizing content feels…boring. Many times, especially in highly technical companies, SMEs write what they write – and they aren’t interested in learning SEO writing best practices. Yes, you can break the SEO writing rules – but you’ve got to know those rules to break them. Yes, you can break the SEO writing rules – but you’ve got to know those rules to break them. Especially for those clients who complain that SEO writing steals their creativity and they prefer to write what they want.)