The helpful content update is a sitewide classifier, but don’t overthink it. Most people who are not SEO pros will consider SEO content a bunch of keywords stuffed into text, headers, and titles. It is up to you to educate them and share that the helpful content update isn’t just about content; it’s the full site experience. The “Helpful Content” Litmus TestWhen explaining “helpful” content to other team members, I like to do a litmus test like the pro tip above. Changing Perceptions About “Helpful” ContentIf other people would read Google’s guidelines, the wording in the helpful content update should make a nice impact.