Has AI changed SEO for better or worse?

Here are some ways AI is changing SEO, along with its positive and negative impacts. Google Search’s guidance on AI-generated content has changed in recent months to allow for AI content creation, provided it meets the same quality guidelines established for human writers. Voice search optimizationWith AI-powered voice assistants like Siri and Alexa becoming more popular, optimizing for voice search has become crucial. Furthermore, the rise of voice-assisted AI, such as Siri, Alexa, and Google Home, has improved opportunities for search marketers and voice search optimization. Adverse effects of AI on SEOBut AI is not without its negative elements concerning SEO.