Harnessing the Power of Customer Data to Stay Ahead of the Competition

How to develop a brand’s top personas and ideal customer profiles (ICPs)Key strategies to acquire and engage the right customersProven campaigns to retain and delight your audienceCross-sell campaigns that’ll wow the socks off of your top accounts! Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining, and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some.Want to know how? Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion.