Group M is planning to simplify the buying and placement of ads on streaming services for advertisers. Through the GroupM Ad Innovation Accelerator program, GroupM is joining forces with BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube to develop a new ad format for streaming services. This innovation aims to strengthen connections between brands and viewers, delivering measurable outcomes for advertisers partnering with GroupM. This program addresses changing viewer preferences and offers a potential solution for more effective streaming service advertising. It also presents a promising opportunity for advertisers to connect with younger audiences, who are increasingly shifting from traditional TV to streaming services.