Google recently offered guidance on how businesses can build customer trust through a document published on the Google Merchant Center. The recommendations center on four primary areas:Establishing business legitimacy Being transparent Managing online reputation, Having a professional design aesthetic. This article summarizes Google’s suggestions into an actionable checklist that business owners can use to enhance their credibility on Google’s platform. Google Business Profile: Make a Google Business Profile for your company and verify ownership. Seller Rating Eligibility: Opt into Google Customer Reviews or other third-party review services to improve your eligibility for seller ratings.